In case you haven't heard, we love penguins. The first penguin our founder saw was an African Penguin, and we were smitten. Sadly, African Penguins and 14 other penguin species out of 18 are threatened by climate change and pollution.

We wanted to help those organizations working to protect, educate, rehabilitate, research, and love penguins and other endangered species worldwide. What better way to show our love than by wearing it?

With every purchase, you are not just buying a product, you are becoming a part of the solution. The proceeds from your purchase will directly support the conservation organizations working tirelessly to save the animals represented on our gear.